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Thursday, August 28, 2008
Scrapanalia was born out of a desire to provide quality Scrapbooking products with the benefit of readily available tuition from experienced Scrapbookers.  Scrapanalia is Australian based. Our product range has been specifically selected to meet our stringent photo safety standards. All paper stocked is both acid and lignin free.

Our product range is constantly evolving based on feedback from our customers, consultants, and industry trends.

Scrapanalia carefully selects its consultants to ensure our high standards are maintained.

Scrapanalia is a direct sales business with classes run in your home or at regular consultant co-coordinated workshops.

Below are some excerts from an article published in the Washington Post, 5 March 2004 by Nicole Arthur:

“Ann Hanna, store manager at My Scrapbook Store …. puts it succinctly. "It's not rocket science," she says. "Anybody can do it." It has the appealing capacity to be as effortless or as labor-intensive as you like.”
“Wendy Smedley … creative editor at Simple Scrapbooks magazine. "The door to this hobby is open to anybody, you don't have to be an artist, you just have to have photos."”
“Scrapbooking is the country's fastest-growing hobby, one that is moving steadily into the mainstream despite the laundry list of characteristics it requires -- a knack for design, an abiding interest in preserving family history, the hands of a surgeon and a mighty passion for art supplies.”

“Today's scrapbooks -- or "memory books" -- are elaborate mixed-media creations that are part photo album, part journal. Crafted with archival materials, contemporary scrapbooks showcase family photographs and related text in layouts that utilize everything from stickers, ribbon, patterned paper and rubber stamps to stencils, buttons, wire mesh and rivets -- "embellishments" in the parlance of the craft.”

“The hobby started in Utah, an outgrowth of the Mormon church's emphasis on preserving family history. A Mormon woman named Marielen Christensen is generally credited with popularizing the contemporary scrapbook in the late '70s and early '80s, as well as publishing the hobby's first how-to book and opening its first supply store.”

“It's a (US)$2.5 billion-a-year business, according to Don Meyer, director of marketing and public relations at the New Jersey-based Hobby Industry Association, one that has quadrupled in size in the last five years.”

“Its appeal may derive from old-fashioned charm, but recent innovations in materials and equipment make scrapbooking a decidedly modern undertaking. The most significant is the widespread availability of archival supplies -- papers, glues, inks and plastics that are free of the acids that damage photographs over time. Today's hobbyists use materials that were once available only to librarians and museum conservators. (Most older photo albums, the ones in which photos adhere to a sticky surface and are covered by a plastic flap, contain PVCs that can harm pictures and memorabilia.) Another is digital photography, which allows scrapbookers to reproduce their photographs quickly and cheaply in whatever quantity and size a layout requires, and to manipulate them without fear of destroying an irreplaceable keepsake.”
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